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Ad Campaign: Print & Web

DCoy Volleyball Annual Event Advertisements

This design concept was created to advertise the DCoy Volleyball Network’s largest annual event. Using Adobe Photoshop and InDesign, the concept was adapted and formatted for multiple platforms: web, email, social media and print. Online advertising mediums were tracked using Google Analytics.

The campaign ran for three months prior to the event date. Using website slideshow and rail positions, Facebook ads, HTML e-newsletters and physical print handouts, it effectively drew the largest event attendance attained in eight years.

Project Details

  • Client: DCoy Volleyball Network
  • Date: May, 2013
  • Services:
  • Graphic Design
  • HTML Email
  • Social Media
  • SEO Strategy / Web Analytics

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